What is linerless?

A linerless label is placed like a “belt” around the entire product packaging, covering the top, bottom and both sides. Regardless of shelf placement, the product is often easy to spot, with good amount of space on the label for information and marketing messaging. A linerless label is made out of thin cardboard or synthetic material with adhesive strips on the back and silicone strips on the front so that the label releases during application. Therefore, with linerless there is no need for liner, which means that next to no waste is generated during production and application.

Linerless etikett - lax förpackning

Advantages of a linerless label:

✔ Sales Promotion

Linerless labels label stick optimally regardless of the substrate, even on, for example, difficult surfaces. With a larger profiling surface, the exposure possibilities for products increase. Linerless is often used in combination with a see through packaging giving the customer a view of the containment.

Environmentally friendly

In a linerless label, no backing paper is used, which means that all wastage and residual waste is eliminated during material preparation, label production and at the packaging line of the users. This makes it a very durable label option.

Cost effective

The label is “reversed” during application compared to traditional self-adhesive labels. This enables more labels per roll, which means fewer label roll changes, less downtime and more efficient production.

Do not hesitate to contact our customer support. They will be happy to help you find the right label.