Viking Power is a range of dietary supplements from MM Sports, developed for dedicated athletes who are serious about achieving results. The products are formulated with high doses and carefully selected ingredients. The product design is bold and straightforward, reflecting the same no-nonsense approach as the formulations themselves.
Discover the range here!
A Distinctive Look
For Viking Power, consistency across the entire product range is essential. The visual expression should reflect a brand that is bold, straightforward and free from unnecessary details.
“Viking Power has a strong identity, and it’s important that the label reinforces it. It should feel powerful, yet carefully crafted,” says Martin Emanuelsson, Key Account Manager at Nordvalls.
Label Design
The design is built around a clean and powerful visual identity. Colours, typography and material choices have been carefully selected to create a distinctive look and ensure the products work together as a cohesive range on the shelf.
At the same time, variations between products bring the range to life without compromising brand recognition.
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