Label Academy 2.0

The day will kick off with a breakfast mingle. A light breakfast, coffee and tea will be served. Here you will have the chance to get to know other participants, Nordvall’s employees and guest speakers.

Patrik Jenemark, Nordvalls CEO greets everyone!

Winning with value over values

Kolster shares how brands stay relevant and drive change in a market where purpose is becoming mainstream. Learn Kolster’s Arrow-model readying brands for a post-purpose reality where people no longer are buying your values, but who brands can help them become such as healthier or more climate conscious. When brands help people change, they become meaningful and authentic.

Accelerate ROI through the combination of digital printing and personalized marketing campaigns, while minimizing the time from idea to launched product.

Viktor Konya, Head of Marketing Strategy, Mondelez Europe who have worked with brands such as Stimorol, Milka, Toblerone, Cadbury. Discussing how HP’s Brands Innovation platform has unlocked exponential business impact to brands via digital printed experiences, panel to be hosted by Jose Gorbea.

Panel with Nordvalls customers hosted by Liselott Widerström

Carl Magnus Bergenstierna – Do you want to know where a label’s climate footprint actually comes from – and how you can reduce it? Together with HP’s Carlos Lahoz, they will review sustainable label materials in combination with digital printing technology.

Learn how to enable in your organization an effective packaging supply chain transformation to enable profitable growth via sustainable, resilient and agile supply chains. Presented by Abel Sanchez

Discover how to increase consumer engagement with your brand by creating personalized packaging or storytelling campaigns at scale, as well as the services that will bring these ideas to market in just one month!

Believe it or not, in this mini-workshop session, we will put the HP Garage into practice, going from specific challenges your brand may face to creative ideas and concepts that will help you solve them.

We summarize the day and will be happy to take your questions, we inform you about the possibility of seeing the production in action the following day, how transportation will be arranged, and information on evening activities.

Round off the day with a relaxed mingle on the terrace!